A good name is beyond price

The FT’s and BITC’s 2010 Responsible Business Report shows progress being made by businesses to deliver a positive impact in communities whilst growing profits (although little surprise to see BP was not in the frame this year...). Whilst it was encouraging to see Camelot and BSkyB on the list, the challenge for the gaming industry is to increase its profile and visibility to ensure more companies make the cut for 2011. Simo is about to kick-start some leading edge research into CSR in the gaming industry this year with City University’s Cass Business School. Watch this space...