Tuesday, 8 June 2010

Doing Well By Doing Good

I came across Sexton the other day, a firm that works with companies to help them find the most marketable ways to advertise their socially conscious initiatives. A cynical person would say that this is another flavour of greenwashing. To me, helping companies to find ways to better connect with customers and communities, and then using this to differentiate their brand, sounds like a pretty good idea.