Focusing on safety rather than social values

I read a thought-provoking letter in today’s FT suggesting that if BP had focused as much on safety as they have on describing their social conscience and non-business values then perhaps the tragedy may not have happened. The gaming industry is doing a lot to build progressive CSR policies and practices. But I do wonder whether the ‘greenwash effect’ is putting the industry under too much pressure to report progress against a whole range of CSR indicators and targets which, although important, take emphasis away from the more relevant externalities associated with the industry? Here’s the link to the letter.