Tuesday, 31 August 2010

Share data and help people live better lives

I came across patientslikeme today. The company’s goal is to “enable people to share information that can improve the lives of patients diagnosed with life-changing diseases”. People are encouraged to share real world, outcome-based data to help advance knowledge and understanding of a range of diseases. The firm also looks to establish data-sharing partnerships with doctors, pharmaceutical and medical device companies, research organizations, and non-profits. The idea is that partnering and pooling together patient data (that patients freely volunteer) can help identify new medical information and trends that can be applied to better treat patients. It’s not clinical science as we know it but it sounds like a good idea to me. Perhaps other data-rich industries can do something similar? For example, some online gambling operators are beginning to tap into the power of data to help gain greater insight into gambling behaviours such as bwin and Harvard’s transparency project. This is somthing we are also doing at Bet Buddy, and although such approaches are still new in online gambling, it will be hard to stop the momentum in the future once people realise the power of sharing data. Watch this space...