Ontario Lottery (OLG) launches PlayOLG using Bet Buddy's Responsible Gaming Solution

Bet Buddy is delighted to announce that Ontario Lottery Gaming Corporation has now launched its new iGaming business, PlayOLG. Players in Ontario will be able to access a range of interactive casino-style games such as blackjack, roulette and baccarat as well as a range of slots. OLG's iGaming platform will be initially made available to eligible members of OLG’s Winner’s Circle Rewards program before it becomes available to legal-aged Ontarians soon. 

Drawing on Canadian and global best practices, OLG’s Internet gaming offering will include a gold standard of leading Responsible Gambling (RG) tools. OLG’s RG safeguards focus on prevention and mitigation and include player education on healthy playing habits and how to seek help and support for problem gamblers. Bet Buddy's Responsible Gambling solution is being leveraged to support PlayOLG's Self-assessments Tests, Risk Profile Information, and Customized Responsible Gambling Messaging.

Simo Dragicevic, Bet Buddy CEO, stated "OLG and GTECH selected Bet Buddy to provide its Responsible Gaming solution to support PlayOLG and we are now thrilled to see the launch of the business. OLG is committed to offering a 'gold standard' in responsible gaming and we are delighted to be partnering with OLG and GTECH over the coming years to help meet its commitments to offering a world-class responsible gaming experience to all Ontarians. The fact that OLG were recently awarded the WLA (World Lotteries Association) 2014 Best Overall Responsible Gambling (RG) Program award further demonstrates OLG's commitment to achieving the 'gold standard'".

Bet Buddy wins significant R&D investment from the UK Technology Strategy Board

Bet Buddy, the innovative and award-winning gaming analytics business has recently won approval for significant R&D funding from the Technology Strategy Board. The funding will support pioneering development work, leveraging City University's academic skills to further machine-learning driven consumer protection techniques.

Bet Buddy provides advanced analytics solutions to the gaming industry, helping gaming companies to better understand and interpret player behaviours, and also to better manage problem gamblers.

In conjunction with City University London's Machine Learning Group, Bet Buddy led a proposal to research advanced techniques in consumer protection and related business domains. The project combines Bet Buddy's proven models and real-world capability to deliver meaningful business services to the gaming industry with City's leading-edge machine-learning research, specifically the use of deep learning models.

The Technology Strategy Board - the UK's 'innovation agency' - is a body established by government to drive economic growth by stimulating and supporting business-led innovation.

Founder and CEO of Bet Buddy, Simo Dragicevic, noted,

'TSB support for this project is invaluable. Whilst we have the market-leading solution for responsible gaming, at the heart of data science is the concept of continuous improvement, and that applies to our products too. Combining the latest academic research into machine-learning with Bet Buddy's proven service and analytic approaches will drive the development, availability and quality of next-generation real-time behavioural analytic solutions across a growing number of sectors'.