Friday, 25 October 2013

International Centre for Youth Gambling: Behavioral Analytics Article

Bet Buddy has published an article in the latest newsletter of the International Centre for Youth Gambling Problems and High-Risk Behaviours (Fall 2013, Volume 13, Issue 3). The centre is a McGill University Research Centre that is focused on research, prevention, and the training of researchers and professionals concerned with youth gambling and treatment. The article describes the principles and applications of behavioral analytics technology in gaming, discussing how researchers such as the Division on Addiction and gaming organisations, such as Bet Buddy and GTECH, have built an evidence base for by using player data was the study of actual internet player gambling data. The article then explains how this is evidence is now being used by Bet Buddy to enable lotteries and commercial operators to better protect at-risk players through the use of Bet Buddy's technology. We would also like to take the time to congratulate Dr. Jeffrey Derevensky, Founder and Director at the Centre, on winning the 2013 NCRG Scientific Achievement Award, a thoroughly deserved award!