Thursday, 11 April 2013

Can you find the Big Data holy grail in the Big Data maze?

The Big Data Show and Conference in London this year is co-located with Internet World and is a live exhibition for professionals responsible for Big Data strategy, analytics and technology. Bet Buddy is excited to be presenting its latest thinking on big data research and product development in the gaming industry at 12.30pm on the 25th April at the conference. We have previously blogged about what Big Data is and the challenges organizations are facing with managing what we term Data Inflation. These challenges are manifesting tremendous growth in the Big Data software and services vendor landscape (or increasingly a Big Data vendor maze):

This increasingly complex vendor landscape reflects an increasingly complex world of big data that organizations must tackle. And as more business shifts to adopting digital and eCommerce business models, we believe that more industry specific solutions will be required to manage some of the most critical parts of the organizational value chain. The largest Big Data software vendors will continue to try to gain market share by entering new analytics and operational domains, for example Oracle will compete against not only the likes of Teradata and ParAccel (in-DBMS analytics) but also against SAP and GoodData (Business Intelligence). However, we believe it will not be possible to offer best-in-class analytics solutions across all domains without having increasingly deep industry domain expertise. Whilst databases, infrastructure, and integration will remain lucrative and large addressable markets for the biggest vendors, offering solutions tailored for your organization we believe is ultimately the holy grail of Big Data for areas such as reporting, predictive analytics and prescriptive analytics. If you want to hear more about Bet Buddy's analytics solutions and services then come and join us at the The Big Data Show and Conference this month.